Company Lands' End GmbH   Read our profile
Contact Heike Wilke
Address: In der Langwiese, 66693 Mettlach, Germany-Saarland, Luxembourg  
Tel: +49 6864 921-140
Head of Digital Marketing

Lands' End:

We are an American company and today one of the lead­ing glo­bal mail order com­pa­nies sel­ling high-qua­lity appa­rel, shoes and acces­so­ries. Our Ger­man branch office was foun­ded in 1996 in Mettlach, Saarland – loca­ted in the heart of the bor­der tri­angle close to Luxem­burg and France.

The principle that guides us:

“Serving our customer serves all of us.” This prin­ciple is acted on and embraced by all our employees around the world. Therefore, our customer service is legendary and unique.

Our success proves that we are on the right path. We want to invest further in the future. This is what we have reached so far:

Feel-good factor:

Benefit from an inspiring, inter­na­tional working envi­ron­ment that will offer you much scope for imple­ment­ing your ideas. We all treat each other with trust and respect.



We are looking for a digital expert to devel­op and drive our digi­tal mar­ket­ing stra­tegy and lead our acqui­si­tion teams based in the UK and Ger­many. Re­port­ing direct­ly to our Euro­pean Mar­ket­ing Direc­tor, you will work colla­bo­ra­tive­ly with our Reten­tion, eCom­merce, Crea­tive and Pro­duct teams to suc­cess­fully grow our cus­to­mer base.

You will take the lead and be responsible for all our acqui­si­tion acti­vi­ties – digi­tal, direct, cata­logue and adver­tis­ing plans. In short, we are look­ing for a mul­ti-ta­len­ted, dyna­mic mar­ket­ing pro­fes­sio­nal with the drive and ambi­tion to strength­en and devel­op our in-house acqui­si­tion function. 

You will need the following skills:

  • Experience – you have proven digi­tal mar­ket­ing expe­ri­ence, taking owner­ship of all digi­tal and direct cus­to­mer acqui­si­tion plans that will meet or ex­ceed our tar­gets for cus­to­mer growth.
  • Knowledge – you have an in-depth tech­ni­cal and com­mer­cial know­ledge of core digi­tal pro­grams around paid search, orga­nic search, dis­play adver­tis­ing and affi­li­ate mar­keting.
  • Innovation – you are inventive, curi­ous and eager to fol­low digi­tal mar­ket­ing trends, tech­ni­cal devel­op­ments, and you are able to trans­late them into com­mer­cial oppor­tu­nities.
  • Leadership – you are a strong moti­va­tor and will lead, devel­op and men­tor a com­mit­ted team split be­tween the UK and Germany.
  • Communication – you are en­thu­sias­tic, orga­nised with strong inter­per­so­nal skills – you have the abi­li­ty to tell the Lands' End story, to share your vision and, most impor­tant­ly, to at­tract and re­tain new cus­to­mers; build­ing strong rela­tion­ships with your team, your peers and key agen­cy part­ners. Fur­ther­more, you are fluent in both Eng­lish and German.

What you can expect:

This is a perfect opportunity for some­one look­ing for a chal­lenge and who wants to use their skills and know­ledge to make a real dif­fe­rence. We are a com­pa­ny based around its people – we are what makes a dif­fe­rence!

How to contact us:

We look forward to receiving your appli­ca­tion, sala­ry ex­pec­ta­tions and the next pos­si­ble entry date in­clu­ded via the platform of

As a matter of course your data will be kept con­fi­dential.

Lands' End GmbH
In der Langwiese
66693 Mettlach

Location   Mettlach
Payment Not communicated
Category Marketing / Market research
Terms Permanent, Full-time
Last updated 24/03/2017
Contact Heike Wilke

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