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Marketing Specialist FR/UK

atHome Group
Location:
Luxembourg (1470)
Payment:
TBD
Last updated:
22 September 2017
Contract Type:
Permanent
Hours:
Full Time
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Job Description

atHome in a few words

 

Created in 2001, atHome.lu is the 1st real estate portal in Luxembourg and is ranked 6th among the most visited website in Luxembourg. Thanks to its innovative and entrepreneurial culture, atHome is an expert company in the web industry and distinguishes itself by the large scope of its offer and by the quality of its services.

atHome works with over 1000 clients and offers more than 22,000 real estate ads in Luxembourg & border regions.

atHome today consists of 60 people sharing the common passion of the web and new technologies. Our corporate culture makes our strength and our values ​​live through all of us.

atHome also has an international dimension via its brands in the French (www.immoregion.fr) and German (www.atHome.de) markets and its association with Casa.it, an Italian real estate portal.

For more information, visit our corporate website: www.athomegroup.eu

To reinforce its team, atHome is searching for a:

 

Marketing Specialist (M/F) :

 

Responsibilities

 

Market management and segmentation

 

  • Ensure implementation of appropriate market segmentation and incorporate it as an indicator of market
    • Set-up segmentation model with Go To Market analyst
    • Align criteria to do an appropriate prospects selection

 

  • Manage the implementation into operational sales and Go To Market plans
    • Ensure the execution of sales campaign plans
    • Create channels from a market and sales force perspective
      • Organize customer selection based on defined principles
      • Manage customer contacts
    • Be the contact person with IT and related departments for sales planning topics and/or issues and improvements
    • Be thinking lead and representative in sales planning related forums, projects or meetings
  • Translate high level strategies and plans into sales targets to ensure the minimum delivery versus budget
    • Translate budget key performance indicators into sales targets
    • Monitor actual performance against sales targets and make final status on the appropriate timings

 

Customer and sales channel strategies

 

  • Lead the development and management of sales plans vs. strategy and budget. Set up monthly profiling of revenue, costs, customers and campaigns.
  • Establish channel plans with revenue forecasts based on channel strategies
  • Monitor and define tactical actions to achieve agreed outcomes and channel level across active campaign cycles

 

Value proposition and collateral tools

 

  • Define effective customer value propositions and ensure these are delivered to customers effectively
  • Manage the design and production of collateral tools
  • Identify channel and customer specific offers and work with product management to deliver these to market
  • Work with product management to define effective strategies to launch new products
  • Develop sales tools & sales documents in collaboration with sales manager, define incentive programme across the sales organisation. Measure and report on incentive effectiveness.

 

Performance reporting and analysis

 

  • Create and ensure delivery of standard reports required to monitor and track performance of sales results
  • Develop tracking and reporting for new initiatives and customer campaigns
  • Develop and maintain campaign and monthly forecasts in cooperation with sales management and Go To Market analyst
  • Lead and provide inputs for sales campaigns and reviews
  • Understand performance and variance and provide interpretation of results against all reports and make recommendations
  • Make reports available to different audiences

 

Required profile

 

  • Excellent analytical and synthesis skills
  • Proactive, Autonomous, Rigorous
  • Problem solving attitude
  • Team player spirit
  • Customer oriented

 

Experience and qualifications

  • At least 3 years of experience a within a similar position
  • Fluent in French and English
  • Excellent knowledge in Excel

 

 


Related Sectors:
Marketing / Market research , Media / New Media
Related Locations:
Luxembourg

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